Casino Game Revenues on the Rise: Market Trends and Player Insights

The global casino gaming market is poised for some strong growth in the short to medium term. According to Statista, revenue is expected to grow at a Compound Annual Growth Rate (CAGR) of 3.42% from 2025 to 2029. Based on these increases, the casino games industry would have a projected market volume of $280.70 billion by 2029.

One key driver of this growth is undoubtedly the online gambling industry. Historic data from H2 Gambling Capital shows that back in 2015 the market was valued at approximately $37.5 billion. Yet by 2023 the industry had grown to a value exceeding $81 billion, equating to a highly impressive Compound Annual Growth Rate (CAGR) of 9.6%. 

Another driving factor behind the increased revenue forecasts is the number of casino game users. This is expected to grow significantly within the next few years, reaching 819 million users worldwide by 2029.

As we can see, the global user base and revenue of casino games is redacted to keep growing towards the end of the decade. Yet as you would expect, this growth is not spread evenly across all international markets and territories. Here’s a deeper dive into casino markets and demographics by region to clarify the local outlook.

Casino Market Breakdown by Country 

United States

• The US remains the dominant casino games market globally, forecast to generate $63.17 billion in 2025.
• The rapid expansion of regulated online gambling across several new states is a key driver.
• Online casinos are seeing increased adoption across multiple states backed by established brands such as MGM Resorts, Flutter Entertainment and Caesars Entertainment.

Canada

• The Canadian market hugely benefits from provincial regulatory models, particularly Ontario's open market.
• Ontario gaming sites made a total of $730.7 million in gross revenue in 2024, up 35.2% year-on-year. 
• High mobile adoption rates have contributed to strong online casino growth across the country.

Brazil

• Brazil is undergoing a major regulatory transformation. The government approved online casino and sports betting legislation in December 2023. 
• With an estimated gambling market worth $10 billion annually, Brazil is the largest untapped online gambling market in the region.
• Potential operators must navigate high taxation (up to 12% of GGR), strict advertising rules, and compliance requirements.

Europe

• Germany, France, and Spain remain key regulated markets with stringent licensing requirements.
• The European market is growing but sees increased regulatory pressure on advertising and responsible gambling across many territories.
• The regulated European gambling market reached €137 billion in gross gaming revenue in 2024, with online gambling accounting for 40% (€55 billion) of this total.

UK

• The UK remains a highly competitive market with a mature yet stringent regulatory framework enforced by the UK Gambling Commission (UKGC).
• New affordability checks and restrictions on gambling bonus structures are currently shaping the industry's future. 
• The latest figures give a £15.1 billion total gross gambling yield from April 2022 to March 2023. This represents a 6.8% increase on the previous year. 

Australia

• Australia has high gambling participation rates, but strict regulations impact operator strategies compared to many markets. 
• Online gambling turnover across all verticals in 2022-23 reached AU$244.3bn (US$164.3bn).
• Online gambling increased by an impressive 165.7% year-on-year during the same period, to reach $75.4m. 

User Demographics and Preferences

With more players being the main driving force behind the upsurge in casino game revenue globally, understanding their preferences and demographics is essential for platform providers. 

Mobile-first Players: Increasing smartphone penetration and improved 4G and 5G connectivity are leading to an increasing engagement in mobile casino games.

Tech-savvy Players: Younger demographics are drawn to online casinos that incorporate emerging immersive technology, such as VR and live dealer games. 

Casual Players: The increased ease of access to casino games via mobile platforms has seen a greater amount of casual players engaging with online casinos. These are players who engage for entertainment only without seeking significant wins or complex games.

The Most Profitable Casino Games 

The most profitable casino games continue to drive revenue for online platforms across the globe. The overarching trend from our data shows that online slots and live dealer games are leading the way in terms of revenue.

Online Slots: Now established as a dominant revenue driver in the majority of global markets, with thousands of game variations, progressive jackpots, and branded content available.

Live Dealer Games: Gaining popularity due to their immersive experience and real-time interaction with the hosts and fellow players.

Crash Games: A rising trend, especially among younger audiences, offering fast-paced, high-risk gameplay. These games can offer a multi-player experience and have a strong social dynamic.

We’ve seen how revenue is continuing to increase across casino markets globally. To understand why, let’s take a close look at the key driving factors. 

Data-Driven Hyper Personalisation

Leveraging big data and AI analytics, casinos can now deliver highly personalised gaming experiences for users based on live on-platform activities. Real-time data insights allow operators to anticipate player preferences, optimise engagement, and drive revenue growth more effectively than ever.

It’s now possible to create instantaneous bonuses and game recommendations tailored to a user's specific gaming behaviour and patterns. In the same way, predictive marketing strategies are helping to enhance player retention and lifetime value by only pushing appropriate offers and information. 

Players who engage with promotions tend to deposit more frequently in anticipation of future rewards. VIP and rewards systems enhance player retention and repeat spending. 

Rapid Market Expansion in High-Growth Regions  

The online casino industry is witnessing rapid expansion across high-growth regions such as Asia-Pacific, Latin America, and Africa as markets open up. In these territories, improving regulatory landscapes and an increase in disposable incomes are fueling demand. 

These developments present lucrative opportunities for operators who can localise their offerings while remaining compliant with constantly evolving and complex regulations. 

Markets such as Macau, Singapore, and the emerging Japanese gaming sector demonstrate the impact of integrated resort developments. Such projects are turning previously unvisited areas into destination experiences thanks to responsive local regulation and high investment. 

Advances in Platform Technology 

Advances in casino gaming are increasingly being driven by cutting-edge technological developments. AI-powered algorithms can rapidly enhance user experiences through personalisation while also providing operators with additional fraud protections. 

Blockchain technology is also helping to provide transparent, secure transactions that can build player trust and safety. 

Meanwhile, Virtual Reality (VR) is already revolutionising player engagement by offering immersive casino experiences from anywhere. VR casinos are growing quickly and are expected to become a mainstream segment in 2025, opening up new revenue streams for providers.  

If current trends continue, the casino games market is expected to grow steadily, with projections indicating a revenue increase to $280.70 billion by 2029. A mix of improvements in internet connectivity, an increase in legislated online gambling and AI-driven personalisation will help to fuel this growth.

Rapidly growing emerging markets such as Brazil and Argentina present huge opportunities for operators over the next few years. Equally, the ongoing expansion of legalised online gambling in the US and Canada continues to fuel market growth.

Macroeconomic factors, such as higher disposable income levels, correlate directly with increased gambling participation. This is why India presents some substantial opportunities in the medium term, due to its fast-growing digital payment adoption, connectivity improvements and regulatory discussions.

There’s no doubt that the global casino gaming market is on a steady upward trajectory of growth over the next few years, driven by the expansion of online casino platforms, rapid technological advancements such as AI, and evolving player preferences. 

With revenue projected to reach $280.70 billion by 2029, the casino gaming industry presents immense opportunities like never before. That said, challenges such as the costs and complexities of increased market regulation, increasing competition, payment challenges, and unfamiliar local market dynamics demand plenty of strategic planning.

For casino game platforms and providers, it’s never been more essential to leverage real-time data. Embracing hyper-personalisation for users is becoming a key method to gain some much-needed competitive advantage. 

Take the Next Step with Agreegain

If you’re ready to future-proof your casino platform and strategy to harness the global potential of casino games, Agreegain can help. You’ll be able to navigate the evolving industry with our expert insights, data-driven planning, and tailored solutions.